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 Chilling Effects Clearinghouse > DMCA Safe Harbor > Notices > Deckers Says Ugh to UGG Copies (NoticeID 25092) Printer-friendly version

Deckers Says Ugh to UGG Copies

May 14, 2009

 

Sender Information:
UGG
Sent by: [Private]
GREER, BURNS & CRAIN, LTD


Chicago, IL, USA

Recipient Information:

Google, Inc.


Mountain View, CA, USA


Sent via: fax
Re: Re: DMCA Legal Complaint / Notice of Copyright Infringement, and

Our firm represents Deckers Outdoor Corporation, 495-A South Fairview Ave., Goleta, CA, United States ("Deckers") in trademark and copyright matters. Deckers is known in the trade as UGG Australia and owns the UGG trademark for footwear, clothing, outerwear, bags, and other goods. UGG is a registered trademark in the United States (U.S. Reg, No. 3,050,925), China (Reg. No. 880518), and more than 70 other countries around the world. In the United States, the UGG mark was first used at least as early as December 28, 1979, and was first used in interstate commerce at least as early as December 28, 1979. Deckers maintains a website at uggaustralia.com where genuine UGG® goods are sold using its UGG trademark, including UOG sheepskin boots.

I. Multiple images and/or text that appear on the website at topbootsmart.com are unauthorized reproductions of Deckers' copyrighted works. Pursuant to 17 U.S.C. §512, we hereby request that you expeditiously remove the website located at topbootsmart.com from your web search results for violations of United States Copyright law.

Pursuant to 17 U.S.C. §512(c)(3)(A)(ii), we hereby identify the following copyri.ghted works that are being infringed by the site at topbootsmart.com
(note that this list is representative only -multiple others of Deckers' copyrighted works are being infringed by material found at topbootsmart.com;

2.Pursuant to 17 U.S.C. §512(c)(3)(A)(iii), we hereby identify the following image:s and/or text on the website at topbootsmart.com, and provide the following representative list of materials on the website at topbootsmart.com that are infringing our client's copyrights:

UGG Australia's Women's Gypsy (Image).
Search query: "UGG boots"
Infringing webpage(s): http://topbootsmart.com/

It is noted that several additional materials on the website at are infringing our client's copyrights. However, for the sake of brevity and in accordance with the provisions of §5 12(c), only a representative list has been provided.

Pursuant to 17 U.S.C. §512(c)(3)(A)(iv), we hereby provide the following contact information:
[redacted] GREER, BURNS & CRAIN, LTD, [redacted] Chicago, IL 60606 Ph: [redacted] Fax: [redacted] Email: [redacted]@gbclaw.net

4. The whois information for the website at topbootsmart.com indicates the e-mail [redacted]@sina.com.


5. I have a good faith belief that use of the copyrighted materials described above on the allegedly infringing webpages is not authorized by the copyright owner, its agent. or the law.

6. 1 swear, under penalty of perjury consistent with United States Code Title 17, Section 512, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

 
FAQ: Questions and Answers

[back to notice text]


Question: Why does a search engine get DMCA takedown notices for materials in its search listings?

Answer: Many copyright claimants are making complaints under the Digital Millennium Copyright Act, Section 512(d), a safe-harbor for providers of "information location tools." These safe harbors give providers immunity from liability for users' possible copyright infringement -- if they "expeditiously" remove material when they get complaints. Whether or not the provider would have been liable for infringement by users' materials it links to, the provider can avoid the possibility of a lawsuit for money damages by following the DMCA's takedown procedure when it gets a complaint. The person whose information was removed can file a counter-notification if he or she believes the complaint was erroneous.

Question: What does a service provider have to do in order to qualify for safe harbor protection?

Answer: In addition to informing its customers of its policies (discussed above), a service provider must follow the proper notice and takedown procedures (discussed above) and also meet several other requirements in order to qualify for exemption under the safe harbor provisions.

In order to facilitate the notification process in cases of infringement, ISPs which allow users to store information on their networks, such as a web hosting service, must designate an agent that will receive the notices from copyright owners that its network contains material which infringes their intellectual property rights. The service provider must then notify the Copyright Office of the agent's name and address and make that information publicly available on its web site. [512(c)(2)]

Finally, the service provider must not have knowledge that the material or activity is infringing or of the fact that the infringing material exists on its network. [512(c)(1)(A)], [512(d)(1)(A)]. If it does discover such material before being contacted by the copyright owners, it is instructed to remove, or disable access to, the material itself. [512(c)(1)(A)(iii)], [512(d)(1)(C)]. The service provider must not gain any financial benefit that is attributable to the infringing material. [512(c)(1)(B)], [512(d)(2)].


Question: What are the provisions of 17 U.S.C. Section 512(c)(3) & 512(d)(3)?

Answer: Section 512(c)(3) sets out the elements for notification under the DMCA. Subsection A (17 U.S.C. 512(c)(3)(A)) states that to be effective a notification must include: 1) a physical/electronic signature of a person authorized to act on behalf of the owner of the infringed right; 2) identification of the copyrighted works claimed to have been infringed; 3) identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed; 4) information reasonably sufficient to permit the service provider to contact the complaining party (e.g., the address, telephone number, or email address); 5) a statement that the complaining party has a good faith belief that use of the material is not authorized by the copyright owner; and 6) a statement that information in the complaint is accurate and that the complaining party is authorized to act on behalf of the copyright owner. Subsection B (17 U.S.C. 512(c)(3)(B)) states that if the complaining party does not substantially comply with these requirements the notice will not serve as actual notice for the purpose of Section 512.

Section 512(d)(3), which applies to "information location tools" such as search engines and directories, incorporates the above requirements; however, instead of the identification of the allegedly infringing material, the notification must identify the reference or link to the material claimed to be infringing.


Question: Does a service provider have to follow the safe harbor procedures?

Answer: No. An ISP may choose not to follow the DMCA takedown process, and do without the safe harbor. If it would not be liable under pre-DMCA copyright law (for example, because it is not contributorily or vicariously liable, or because there is no underlying copyright infringement), it can still raise those same defenses if it is sued.


Question: How do I file a DMCA counter-notice?

Answer: If you believe your material was removed because of mistake or misidentification, you can file a "counter notification" asking the service provider to put it back up. Chilling Effects offers a form to build your own counter-notice.


For more information on the DMCA Safe Harbors, see the FAQs on DMCA Safe Harbor. For more information on Copyright and defenses to copyright infringement, see Copyright.


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