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 Chilling Effects Clearinghouse > DMCA Safe Harbor > Notices > Alliance-Link Complains of Website Copying (NoticeID 538, http://chillingeffects.org/N/538) Location: https://www.chillingeffects.org/dmca512/notice.cgi?NoticeID=538

Alliance-Link Complains of Website Copying

January 26, 2003

 

Sender Information:
Alliance-Link
Sent by: [Private]
[Private]
Williamsburg, VA, 23185, US

Recipient Information:
[Private]
Google, Inc.
Mountain View, CA, 94043, USA


Sent via: fax
Re: Documentation to show copyright violation

Alliance-Link
Search Engine Marketing - Link Building Campaigns
Affiliate Recruitment

TO: Google User Support - DMCA Complaints

Date: 1.26.03

FR: [private]

Total pages, including cover: 9

Comments:

Documentation to show copyright violation. Thank you for your help. I can email as well if it helps.

Alliance-Link [private] Williamsburg, Virignia 23185 phone: [private] [private]

To expedite our ability to process your request, please use the following
format (including section numbers):

1. Identify in sufficient detail the copyrighted work that you believe
has been infringed. For example, "The copyrighted work at issue is the text that appears on www.google.com/ads."

1. From Alliance-Link/[private]

After running a search on Google using random text from my site, I found my
content on this webpage - http://www.professional-website-promotion-ranking.com/linkpopularity.htm that mirrored the verbiage on my site, http://www.alliance-link.com/link_pop.htm

This site, www.professional-website-promotion-ranking.com/link_popularity.htm is
not mine and does not have permission to use my verbiage.

I've copied the text from my webpage, it's in black. The text in red/italic is from the site who has stolen my content:

Improve Link Popularity With A Customized Link
Building Campaign
*Please read the important message at bottom of page:

Alliance-Link will help you identify and develop strategic
marketing alliances.

Got Links

Finding quality Websites to host your link Is a great way to Increase traffic and improve your site's ranking with the search engines. Hyperlinks are considered one of the most effective, low cost ways of promoting a web site on the Internet.

Links are one of the most reliable sources of targeted traffic you can obtain. Once in place, they are seldom removed and can be a constant source of traffic to your site.

Customized Link Building Campaigns

Finding quality websites to host your link Is a great way to Increase traffic and Improve your site's ranking with the major search engines. Links are considered one of the most effective, low cost ways of promoting a web site on the Internet.

Hyperlinks are one of the most reliable and cost effective sources of targeted traffic you can obtain. Once they are in place, they seldom break, and can be a continuous source of traffic to and income to your site for years to come.

There are three primary advantages to Increasing the number of links to a
Website:

Here are the advantages to obtaining qualified links to a web site:

Ranking Criteria - With a number of search engines now using link
popularity as one of their ranking criteria when reviewing sites,
it's very important to have a number of links pointing toward a site.
Both the number and quality of web sites linking to a specific site can
positively Influence standings in the search engines. According to
Alta Vista: "A site or page is good if many pages at many different
sites point to it and especially if many good sites point to it".
(http://help.altavista.com/adv_search/ast_haw_popularity)

Ranking Criteria and Analysis - With a number of search engines now
using link popularity as one of their ranking criteria when indexing
sites, is is detrimental to have a number of links pointing toward
a your website. Both the number and quality of sites linking
to your site can tremendously influence your standings in the search
engines. According to Alta Vista: "A site or page is good if many
pages at many different sites point to it and especially if many good
sites point to it".
(http://help.altavista.com/adv_search/ast_haw_popularity)

Spider Bait - The more links to a site, the more ways the search engine spiders
have for finding it! Web sites tend to stay indexed longer and are less frequently
dropped from the engines when a number of quality sites link to it.

Spider Bait - The more links to a site, the more ways the search engine spiders have
for finding it! Web sites tend to stay indexed longer and are less frequently
dropped from the engines when a number of quality sites link to it,

More targeted traffic - The more links pointing to a web site, the more
traffic it will receive. A lot of people find web sites by following
links from one site to the next. Well-placed links on high traffic
or industry specific sites can be long-term traffic generators. A June
2000 Forrester Research survey reports, "59% of
Internet consumers find web sites through iinks from another site".

More targeted traffic - The more links pointing to a web site, the more
traffic it will obtain. Many people find web sites by following links
from one site to the next. Optimally placed links on high traffic or
industry specific site can be long-term traffic getters.

If time is an Issue, and most of the time it is for the saavy internet
entrepeneur, consider outsourcing to Netsymmetrics. We'll find
theme-oriented, targeted sites to link and submit to after thoroughly
researching your web site and it's target-market.

But finding targeted sites that complement yours can
be time consuming!!

If time and staffing resources are an issue, consider
outsourcing to Alliance-Link. We'll find compatible, targeted
sites to link and submit to after thoroughly researching your
Website and it's market potential.

Our Link Building Campaign searches for sites that:

Complement your Website's content, goals and target audience
0ffers the opportunity to review, showcase or highlight your product and services
Area market and theme specific search engines and directories
Are linking with your competition!

Our Link Building Campaign searches for sites that:

Accentuate your web site's content, goals and target clientele
Offers the opportunity to review, showcase or highlight your product and services
Area market and theme specific search engines and directories
Are linking with your competition!

Our Linking Program also:

Includes a 30 minute telephone consult
Sends your links in groups of five (5) so you begin using them immediately
Conducts in-depth and thorough research of your web site, your industry and
other niche markets
Provides confirmation and progress reports
Offers to post links directly to your site (or your Web Manager can do this)
Searches and verifies links on reciprocating web pages and
Checks for dead links within the 90 day contracted period.
No FFA programs, automated email programs, link farms or canned requests.
Writes personalized emails to each prospective web site
Hand submit all links to industry specific directories and search engines
Offers the innovative "Pop-Link" link window" program
Offers a guaranteed replacement program for lost/broken links during contracted
period.

Our Linking Program Includes:

30 minute telephone consultation
Sends your links directly to you or your webmaster for implementation
Conducts in-depth and thorough research of your web site, your Industry and other niche markets
Provides confirmation and progress reports
0ffers to post links directly to your site (or your webmaster can do this)
Searches and verifies links on reciprocating web pages and
checks for dead links within the 90 day contracted period.
No FFA programs, automated email programs, link farms or canned requests .
Hand submit all links to industry specific directories and search engines
Offers a guaranteed replacement program for lost/broken links during contracted period.

Visit our FAQ page for more information and an in-depth
explanation of our methodologies.

Visit our FAQ Page for more information and an in-depth explanation of our techniques

2. Identify the material that you claim is infringing the copyrighted
work listed in item #1 above.

FOR WEB SEARCH, YOU MUST IDENTIFY EACH SEARCH RESULT THAT
DIRECTLY LINKS TO A WEB PAGE THAT ALLEGEDLY CONTAINS INFRINGING MATERIAL.
This requires you to provide (a) the search query that you used, and (b) the URL for
each allegedly infringing search result. (Note that the URL for each
search result appears in green at the end of the description for that
search result.)

2. From Alliance-Link.com/[private]

Using www.google.com, I used the following text, taken from my website,
http:/www.alliance-link.com/link_pop.htm and ran a general search:

"Finding quality Websites to host your iink is a great way to increase traffic and
improve your site's ranking with the search engines. Hyperlinks are considered one
of the most effective, low cost ways of promoting a web site on the Internet"

Results are as follows:

http://www.google.com/seach?hl=en&ie=UTF-8&oe=UTF-
8&q=%22Findinq+quality+Websites+to+host+your+link+is+a+areat+way+to+incre
ase+traffic+and+improve+your+site%E2%80%99s+ranking+with+the+search+eng
ines.++Hyperlinks+are+considered+one+of+the+most+effective%2C+low+cost+w
ays+of+promoting+a+web+site+on+the+Internet%22

Link Building Campaigns Immove Link Popularily Alliance-Link
... Got Links? Finding quality Websites to host your link is a great way to increase
traffic and improve your site's ranking with the search engines. ...
www.alliance-link.com/link_pop.htm - 41k - Jan. 25, 2003 - Cached - Similar pages
Link Popularity Checker and Reciprocal Links
... Finding quality websites to host your link is a great way to increase traffic
and improve your site's ranking with the major search engines. ...
www.professional-website-promotion-ranking.com/linkpopularity.htm - Similar pages
Orange County website optimization, building link popularity,...
... Finding quality Websites to host your link is a great way to increase
traffic and improve your site's ranking with the search engines. ...
www.corpcomputerservices.com/services/CDS-Link-Building.htm - 20k - Cached - Similar pages

(Corpcomputerservices.com removed the verbiage when I contacted
them).

3. Provide information reasonably sufficient to permit Google to contact
you (email address is preferred).

3. From [private] - Alliance-Link.com

[private]
Alliance-Link.com
[private]
Williamsburg, VA 23185
[private]
[private]
[private]

4. Provide information, if possible, sufficient to permit Google to
notify the owner/administrator of the web page that allegedly contains
infringing material
(email address is preferred).

4. From Alliance-Link.com/[private]

This is a copy of the email I sent to the website owner who stole my content and
his reply: (also, I've copied his whois)

----- Original Message ----
From: [private]
To: [private]
Sent: Thursday, January 09, 2003 1:40 AM
Subject: RE: A legal matter

You obviously copied this material from our site and are trying to use it as your own.
Since you found this information on our site, you were obviously browsing the
competitions site to "steal" copyrighted information.

We have never, ever seen your site nor have ever visited your site in any shape or form.

Do not call or email us again!

----- Original Message -----
From: [private] [private]
Sent: Wednesday, January 08, 2003 5:56 PM
To: [private]
Subject: Fw: A legal matter

Dear [private]
Professional-Website-Promotion-Ranking.com

This is a follow-up to our telephone called today where I
called your office at [private] and spoke to you personally
on the matter below:

It has come to my attention that your website found at URL
http://www.professional-website-promotion-ranking.com has copied
an entire page of my website.

The majority of the verbiage on your page
http://www.professional-website-promotion-ranking.com/linkpopularity.htm
is an exact duplicate of our webpage www.alliance-link.com/link-pop.htm

Since our site is copyrighted I hereby state that you have taken
our property without permission and reprinted without consent.

REMOVE OUR VERBIAGE IMMEDIATELY. Please note I have copied our
company's attorney on this email, I am very serious about this
matter.

I've also copied Goggle's Spam reporting email to notify them
there is duplicate, unauthorized reproduction of our material.
We do not want to be held accountable for violating one of
Google's spam policies as it applys to duplicate content.

Again, to be clear, remove the verbiage from your link
popularity page that you have stolen from our website.
Remove It NOW.

[private]
President
Alliance-Link.com

5. Include the following statement: "I have a good faith belief that use
of the copyrighted materials described above on the allegedly infringing
web pages is not authorized by the copyright owner, its agent, or the
law."

5. From Alliance-Link/[private]

I have a good faith belief that use of the copyrighted materials described
above on the allegedly infringing web page is not authorized by the
copyright owner, it's agent or the law.

6. Include the following statement: "I swear, under penalty of perjury,
that the information in the notification is accurate and that I am the
copyright owner or am authorized to act on behalf of the owner of an
exclusive right that is allegedly infringed."

6. I, [private], owner of Alliance-Link.com swear,
under the penalty of perjury that the information in the
notification is accurate and that I am the copyright owner
of an exclusive right that is allegedly infringed.

7. Sign the paper.

7. Signature of [private]

8. Send the written communication to the following address:

Fax to:
[private], Attn: [private]
Regards,

The Google Team

Google - I've also attached copies of whois reports showing this guy didn't
even create his site until four months after I went online.

I have attached URL's from archive.org showing a snapshot of my site from
November 2001 in its current form.

Pagejack
http://web.archive.org/web/20011116193704/http://www-alliance-link.com/
http://web.archive.org/web/20011121235931/www.alliance-link.com/link_pop.htm

The Wayback Machine is traveling back in time to locate pages stored
in the Internet Archive. This may take a few moments.

0 pages found for httlR://www.professional-website-promotion-rankinci.com

Sorry, no matches.

Keep in mind...

There Is no text search. Enter a web address in the box above.
Click here to search for all pages on professional-website-promotion-
ranking.com/
See the FAQs for more info and help, or contact us.

WHOIS Record for

www.professional-website- Back-order this name Make an unsolicited offer
promotion-ranking.com

Registrant:
[private]
[private]
FAIR OAKS, CA 95628
US

Domain Name: PROFESSIONAL-WEBSITE-PROMOTION-RANKING.COM

Administrative Contact:
[private] [private]
[private]
[private]
FAIR OAKS, CA 95628
US
Technical Contact:
[private] [private]
CyberSharks.Net
[private]
Greenville, NC 27858
US
[private] Fax- [private]
Fax-- [private]

Record expires on 09-Feb-2003
Record created on 09-Feb-2002.

Domain servers in listed order:

NS.CYBERSHARKS.NET 208.31.0.11
NS2.CYBERSHARKS.NET 208.31,0.12

ALLIANCE-LINK.COM WHOIS Results

The data contained in Go Daddy Software, Inc.'s WHOIS database,

Registrant:
[private]
[private]
[private]
Williamsburg, VA 23185
United States

Registered through: Go Daddy Software (http://www.godaddy.com)
Domain Name: ALLANCE-LINK.COM
Created on: 10-Sep-01
Expires on: 10-Sep-03
Last Updated on: 08-Aug-02

Administrative Contact:
[private]
Cathcart Consulting Services
[private]
[private]
Williamsburg, Virginia 23185
United States
[private] Fax -- [private]
Technical Contact:
[private]
Cathcart Consulting Services
[private]
[private]
Williamsburg, Virginia 23185
United States
[private] Fax -- [private]

Domain servers in listed order:
NS1.FASTNAMESERV.COM
NS2.FASTNAMESERV.COM

image

FAQ: Questions and Answers

[back to notice text]


Question: What is copyright infringement? Are there any defenses?

Answer: Infringement occurs whenever someone who is not the copyright holder (or a licensee of the copyright holder) exercises one of the exclusive rights listed above.

The most common defense to an infringement claim is "fair use," a doctrine that allows people to use copyrighted material without permission in certain situations, such as quotations in a book review. To evaluate fair use of copyrighted material, the courts consider four factors:


  1. the purpose and character of the use
  2. the nature of the copyrighted work
  3. the amount and substantiality of copying, and
  4. the market effect.

(17 U.S.C. 107)

The most significant factor in this analysis is the fourth, effect on the market. If a copier's use supplants demand for the original work, then it will be very difficult for him or her to claim fair use. On the other hand, if the use does not compete with the original, for example because it is a parody, criticism, or news report, it is more likely to be permitted as "fair use."

Trademarks are generally subject to fair use in two situations: First, advertisers and other speakers are allowed to use a competitor's trademark when referring to that competitor's product ("nominative use"). Second, the law protects "fair comment," for instance, in parody.


[back to notice text]


Question: Who may hold a copyright?

Answer: A copyright ordinarily vests in the creator or creators of a work (known as the author(s)), and is inherited as ordinary property. Copyrights are freely transferrable as property, at the discretion of the owner. 17 U.S.C.


[back to notice text]


Question: What are the DMCA's anti-circumvention provisions?

Answer: The Digital Millennium Copyright Act (DMCA) is the latest amendment to copyright law, which introduced a new category of copyright violations that prohibit the "circumvention" of technical locks and controls on the use of digital content and products. These anti-circumvention provisions put the force of law behind any technological systems used by copyright owners to control access to and copying of their digital works.

The DMCA contains four main provisions:

  1. a prohibition on circumventing access controls [1201(a)(1)(A)];
  2. an access control circumvention device ban (sometimes called the "trafficking" ban) [1201(a)(2)];
  3. a copyright protection circumvention device ban [1201(b)]; and,
  4. a prohibition on the removal of copyright management information (CMI) [1202(b)].

The first provision prohibits the act of circumventing technological protection systems, the second and third ban technological devices that facilitate the circumvention of access control or copy controls, and the fourth prohibits individuals from removing information about access and use devices and rules. The first three provisions are also distinguishable in that the first two provisions focus on technological protection systems that provide access control to the copyright owner, while the third provision prohibits circumvention of technological protections against unauthorized duplication and other potentially copyright infringing activities.


[back to notice text]


Question: What happens if an individual is found to repeatedly infringe?

Answer: The safe harbor provisions require the service provider to include in its copyright infringement policies a termination policy that results in individuals who repeatedly infringe copyrighted material being removed from the service provider networks. [512(i)(1)(A)] This termination policy must be made public in the terms of use that the service provider includes in its contracts or on its web site.


[back to notice text]


Question: What are the DMCA Safe Harbor Provisions?

Answer: In 1998, Congress passed the On-Line Copyright Infringement Liability Limitation Act (OCILLA) in an effort to protect service providers on the Internet from liability for the activities of its users. Codified as section 512 of the Digital Millennium Copyright Act (DMCA), this new law exempts on-line service providers that meet the criteria set forth in the safe harbor provisions from claims of copyright infringement made against them that result from the conduct of their customers. These safe harbor provisions are designed to shelter service providers from the infringing activities of their customers. If a service provider qualifies for the safe harbor exemption, only the individual infringing customer are liable for monetary damages; the service provider's network through which they engaged in the alleged activities is not liable.


[back to notice text]


Question: What are the notice and takedown procedures for web sites?

Answer: In order to have an allegedly infringing web site removed from a service provider's network, or to have access to an allegedly infringing website disabled, the copyright owner must provide notice to the service provider with the following information:

  • The name, address, and electronic signature of the complaining party [512(c)(3)(A)(i)]
  • The infringing materials and their Internet location [512(c)(3)(A)(ii-iii)], or if the service provider is an "information location tool" such as a search engine, the reference or link to the infringing materials [512(d)(3)].
  • Sufficient information to identify the copyrighted works [512(c)(3)(A)(iv)].
  • A statement by the owner that it has a good faith belief that there is no legal basis for the use of the materials complained of [512(c)(3)(A)(v)].
  • A statement of the accuracy of the notice and, under penalty of perjury, that the complaining party is authorized to act on the behalf of the owner [512(c)(3)(A)(vi)].

Once notice is given to the service provider, or in circumstances where the service provider discovers the infringing material itself, it is required to expeditiously remove, or disable access to, the material. The safe harbor provisions do not require the service provider to notify the individual responsible for the allegedly infringing material before it has been removed, but they do require notification after the material is removed.


[back to notice text]


Question: What are the notice and takedown procedures for web sites?

Answer: In order to have an allegedly infringing web site removed from a service provider's network, or to have access to an allegedly infringing website disabled, the copyright owner must provide notice to the service provider with the following information:

  • The name, address, and electronic signature of the complaining party [512(c)(3)(A)(i)]
  • The infringing materials and their Internet location [512(c)(3)(A)(ii-iii)], or if the service provider is an "information location tool" such as a search engine, the reference or link to the infringing materials [512(d)(3)].
  • Sufficient information to identify the copyrighted works [512(c)(3)(A)(iv)].
  • A statement by the owner that it has a good faith belief that there is no legal basis for the use of the materials complained of [512(c)(3)(A)(v)].
  • A statement of the accuracy of the notice and, under penalty of perjury, that the complaining party is authorized to act on the behalf of the owner [512(c)(3)(A)(vi)].

Once notice is given to the service provider, or in circumstances where the service provider discovers the infringing material itself, it is required to expeditiously remove, or disable access to, the material. The safe harbor provisions do not require the service provider to notify the individual responsible for the allegedly infringing material before it has been removed, but they do require notification after the material is removed.


[back to notice text]


Question: What kinds of things are copyrightable?

Answer: In order for material to be copyrightable, it must be original and must be in a fixed medium.

Only material that originated with the author can support a copyright. Items from the public domain which appear in a work, as well as work borrowed from others, cannot be the subject of an infringement claim. Also, certain stock material might not be copyrightable, such as footage that indicates a location like the standard shots of San Francisco in Star Trek IV: The Voyage Home. Also exempted are stock characters like the noisy punk rocker who gets the Vulcan death grip in Star Trek IV.

The requirement that works be in a fixed medium leaves out certain forms of expression, most notably choreography and oral performances such as speeches. For instance, if I perform a Klingon death wail in a local park, my performance is not copyrightable. However, if I film the performance, then the film is copyrightable.

Single words and short phrases are generally not protected by copyright, even when the name has been "coined" or newly-created by the mark owner. Logos that include original design elements can be protected under copyright or under trademark. Otherwise, words, phrases and titles may be protected only by trademark, however.


[back to notice text]


Question: What defines a service provider under Section 512 of the Digital Millennium Copyright Act (DMCA)?

Answer: A service provider is defined as "an entity offering transmission, routing, or providing connections for digital online communications, between or among points specified by a user, of material of the user's choosing, without modification to the content of the material as sent or received" or "a provider of online services or network access, or the operator of facilities thereof." [512(k)(1)(A-B)] This broad definition includes network services companies such as Internet service providers (ISPs), search engines, bulletin board system operators, and even auction web sites. In A&M Records, Inc. v. Napster Inc., the court refused to extend the safe harbor provisions to the Napster software program and service, leaving open the question of whether peer-to-peer networks also qualify for safe harbor protection under Section 512.

There are four major categories of network systems offered by service providers that qualify for protection under the safe harbor provisions:

  • Conduit Communications include the transmission and routing of information, such as an email or Internet service provider, which store the material only temporarily on their networks. [Sec. 512(a)]
  • System Caching refers to the temporary copies of data that are made by service providers in providing the various services that require such copying in order to transfer data. [Sec. 512(b)]
  • Storage Systems refers to services which allow users to store information on their networks, such as a web hosting service or a chat room. [Sec. 512(c)]
  • Information Location Tools refer to services such as search engines, directories, or pages of recommended web sites which provide links to the allegedly infringing material. [Sec. 512(d)]


[back to notice text]


Question: What rights are protected by copyright law?

Answer: The purpose of copyright law is to encourage creative work by granting a temporary monopoly in an author's original creations. This monopoly takes the form of six rights in areas where the author retains exclusive control. These rights are:

(1) the right of reproduction (i.e., copying),
(2) the right to create derivative works,
(3) the right to distribution,
(4) the right to performance,
(5) the right to display, and
(6) the digital transmission performance right.

The law of copyright protects the first two rights in both private and public contexts, whereas an author can only restrict the last four rights in the public sphere. Claims of infringement must show that the defendant exercised one of these rights. For example, if I create unauthorized videotape copies of Star Trek II: The Wrath of Khan and distribute them to strangers on the street, then I have infringed both the copyright holder's rights of reproduction and distribution. If I merely re-enact The Wrath of Khan for my family in my home, then I have not infringed on the copyright. Names, ideas and facts are not protected by copyright.

Trademark law, in contrast, is designed to protect consumers from confusion as to the source of goods (as well as to protect the trademark owner's market). To this end, the law gives the owner of a registered trademark the right to use the mark in commerce without confusion. If someone introduces a trademark into the market that is likely to cause confusion, then the newer mark infringes on the older one. The laws of trademark infringement and dilution protect against this likelihood of confusion. Trademark protects names, images and short phrases.

Infringement protects against confusion about the origin of goods. The plaintiff in an infringement suit must show that defendant's use of the mark is likely to cause such a confusion. For instance, if I were an unscrupulous manufacturer, I might attempt to capitalize on the fame of Star Trek by creating a line of 'Spock Activewear.' If consumers could reasonably believe that my activewear was produced or endorsed by the owners of the Spock trademark, then I would be liable for infringement.

The law of trademark dilution protects against confusion concerning the character of a registered trademark. Suppose I created a semi-automatic assault rifle and marketed it as 'The Lt. Uhura 5000.' Even if consumers could not reasonably believe that the Star Trek trademark holders produced this firearm, the trademark holders could claim that my use of their mark harmed the family-oriented character of their mark. I would be liable for dilution.


[back to notice text]


Question: What kinds of things are copyrightable?

Answer: In order for material to be copyrightable, it must be original and must be in a fixed medium.

Only material that originated with the author can support a copyright. Items from the public domain which appear in a work, as well as work borrowed from others, cannot be the subject of an infringement claim. Also, certain stock material might not be copyrightable, such as footage that indicates a location like the standard shots of San Francisco in Star Trek IV: The Voyage Home. Also exempted are stock characters like the noisy punk rocker who gets the Vulcan death grip in Star Trek IV.

The requirement that works be in a fixed medium leaves out certain forms of expression, most notably choreography and oral performances such as speeches. For instance, if I perform a Klingon death wail in a local park, my performance is not copyrightable. However, if I film the performance, then the film is copyrightable.

Single words and short phrases are generally not protected by copyright, even when the name has been "coined" or newly-created by the mark owner. Logos that include original design elements can be protected under copyright or under trademark. Otherwise, words, phrases and titles may be protected only by trademark, however.


[back to notice text]


Question: What is copyright infringement? Are there any defenses?

Answer: Infringement occurs whenever someone who is not the copyright holder (or a licensee of the copyright holder) exercises one of the exclusive rights listed above.

The most common defense to an infringement claim is "fair use," a doctrine that allows people to use copyrighted material without permission in certain situations, such as quotations in a book review. To evaluate fair use of copyrighted material, the courts consider four factors:


  1. the purpose and character of the use
  2. the nature of the copyrighted work
  3. the amount and substantiality of copying, and
  4. the market effect.

(17 U.S.C. 107)

The most significant factor in this analysis is the fourth, effect on the market. If a copier's use supplants demand for the original work, then it will be very difficult for him or her to claim fair use. On the other hand, if the use does not compete with the original, for example because it is a parody, criticism, or news report, it is more likely to be permitted as "fair use."

Trademarks are generally subject to fair use in two situations: First, advertisers and other speakers are allowed to use a competitor's trademark when referring to that competitor's product ("nominative use"). Second, the law protects "fair comment," for instance, in parody.


[back to notice text]


Question: Does a copyright owner have to specify the exact materials it alleges are infringing?

Answer: Proper notice under the safe harbor provisions requires the copyright owners to specifically identify the alleged infringing materials, or if the service provider is an "information location tool" such as a search engine, to specifically identify the links to the alleged infringing materials. [512(c)(3)(iii)], [512(d)(3)]. The provisions also require the copyright owners to identify the copyrighted work, or a representative list of the copyrighted works, that is claimed to be infringed. [512(c)(3)(A)(ii)]. Rather than simply sending a letter to the service provider that claims that infringing material exists on their system, these qualifications ensure that service providers are given a reasonable amount of information to locate the infringing materials and to effectively police their networks. [512(c)(3)(A)(iii)], [512(d)(3)].

However, in the recent case of ALS Scan, Inc. v. Remarq Communities, Inc., the court found that the copyright owner did not have to point out all of the infringing material, but only substantially all of the material. The relaxation of this specificity requirement shifts the burden of identifying the material to the service provider, raising the question of the extent to which a service provider must search through its system. OSP customers should note that this situation might encourage OSP's to err on the side of removing allegedly infringing material.


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Question: Does a service provider have to notify its users about its policies regarding the removal of materials?

Answer: To qualify for exemption under the safe harbor provisions, the service provider must give notice to its users of its policies regarding copyright infringement and the consequences of repeated infringing activity. [512(i)(1)(A)] The notice can be a part of the contract signed by the user when signing up for the service or a page on the service provider's web site explaining the terms of use of their systems. While there are no specific rules about how this notice must be made, it must be "reasonably implemented" so that subscribers and account holders are informed of the terms. [512(i)(1)(A)]


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Question: What does a service provider have to do in order to qualify for safe harbor protection?

Answer: In addition to informing its customers of its policies (discussed above), a service provider must follow the proper notice and takedown procedures (discussed above) and also meet several other requirements in order to qualify for exemption under the safe harbor provisions.

In order to facilitate the notification process in cases of infringement, ISPs which allow users to store information on their networks, such as a web hosting service, must designate an agent that will receive the notices from copyright owners that its network contains material which infringes their intellectual property rights. The service provider must then notify the Copyright Office of the agent's name and address and make that information publicly available on its web site. [512(c)(2)]

Finally, the service provider must not have knowledge that the material or activity is infringing or of the fact that the infringing material exists on its network. [512(c)(1)(A)], [512(d)(1)(A)]. If it does discover such material before being contacted by the copyright owners, it is instructed to remove, or disable access to, the material itself. [512(c)(1)(A)(iii)], [512(d)(1)(C)]. The service provider must not gain any financial benefit that is attributable to the infringing material. [512(c)(1)(B)], [512(d)(2)].


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Question: What defenses are there to copyright infringement?

Answer: The primary defense to copyright infringement is "fair use." 17 U.S.C.


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Question: What are the counter-notice and put-back procedures?

Answer: In order to ensure that copyright owners do not wrongly insist on the removal of materials that actually do not infringe their copyrights, the safe harbor provisions require service providers to notify the subscribers if their materials have been removed and to provide them with an opportunity to send a written notice to the service provider stating that the material has been wrongly removed. [512(g)] If a subscriber provides a proper "counter-notice" claiming that the material does not infringe copyrights, the service provider must then promptly notify the claiming party of the individual's objection. [512(g)(2)] If the copyright owner does not bring a lawsuit in district court within 14 days, the service provider is then required to restore the material to its location on its network. [512(g)(2)(C)]

A proper counter-notice must contain the following information:

  • The subscriber's name, address, phone number and physical or electronic signature [512(g)(3)(A)]
  • Identification of the material and its location before removal [512(g)(3)(B)]
  • A statement under penalty of perjury that the material was removed by mistake or misidentification [512(g)(3)(C)]
  • Subscriber consent to local federal court jurisdiction, or if overseas, to an appropriate judicial body. [512(g)(3)(D)]

If it is determined that the copyright holder misrepresented its claim regarding the infringing material, the copyright holder then becomes liable to the person harmed for any damages that resulted from the improper removal of the material. [512(f)]

See also How do I file a DMCA counter-notice?, and the counter-notification generator.


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